GLD Products
Services
Email Design
Graphic Design
Client
Derick Voden, via TaskOn Ecommerce
Location
Orange County, California, USA
Year
2024
PROJECT OVERVIEW
The Challenge
GLD Products, a well-established brand in the game room industry, reached out to TaskOn Ecommerce with a clear concern — their email campaigns had gone stagnant. Despite a strong legacy and loyal customer base, their email marketing lacked the visual appeal and engagement needed to drive consistent sales. They needed a fresh visual direction that could reintroduce the brand and reinvigorate their email presence.
The Solution
TaskOn brought me in to lead the visual refresh. I collaborated closely with the team to design a series of emails that would not only reflect GLD's rich brand history but also feel modern, clean, and conversion-focused. The goal was to create visually consistent, high-impact emails that would re-engage existing subscribers while setting a strong foundation for future campaigns.
Each design was built with scalability in mind — making it easier for GLD to onboard future designers while maintaining a unified visual identity across all email marketing touchpoints.
The Result
GLD’s email campaigns are now back in action — consistent, active, and aligned with the brand’s values. The new email designs helped restore marketing momentum and ensured that every send delivers both clarity and cohesion, paving the way for a more sustainable and scalable approach to future campaigns.
Info
GLD Products began in 1981 when five friends set out to bring more foot traffic to their bar. Spotting a rising trend in the game of darts, they quickly leaned in — installing dartboards and sparking a movement that led to the formation of local dart leagues across the area. As the popularity of the game soared, demand grew beyond their own venue. Local establishments and players began turning to what became known as English Darts South for quality dartboards and supplies. That early momentum laid the foundation for GLD Products, now a trusted brand offering darts, billiards, and game room essentials to players and businesses nationwide.
