DARIV

The Problem

DARIV had grown quickly from a tool and equipment supplier into a trusted name in concrete polishing — but their visual identity hadn’t kept up. With no structured branding or brand guidelines in place, their visuals lacked consistency and didn’t reflect the professionalism and quality of their services. They needed a refreshed identity that was robust, cohesive, and scalable across all touchpoints.

The Solution

I started by inviting the DARIV team to a discovery call to better understand their goals. They wanted visuals that felt more professional, recognizable, and consistent — something that could grow with their brand.

After researching key players in the concrete polishing industry, I created a logo and brand mark that was memorable, modern, and highly legible even at small sizes. I then developed a structured brand guideline covering logo usage, color palettes, typography, and layout principles to ensure brand consistency across print and digital assets. We began rolling out the new visuals starting with their company profile, setting the tone for future materials.

The Result

DARIV now has a clear, recognizable identity. Their brand visuals feel more professional and aligned with their industry, while the simplified logo mark works effectively in both print and digital contexts. With a consistent color palette and easy-to-follow guidelines, their team can confidently maintain a cohesive brand presence across all platforms.